The weather and the Americans

They say that us Brits are obsessed with the weather but our cousins in America seem fixated with reporting any weather conditions which are in any way extreme. Admittedly the conditions over in Florida who are facing the wrath of Hurricane Michael are exceptionally severe but boy are they obsessively covering the impending storms. Loss of life is a possibility but America is probably best place to survive the hurricane when compared to elsewhere in the world.

I’m watching the coverage on CNN (unfortunately the cricket is rained off) and they have cleared their schedule to over the weather. I have always believed the news is where the journalists are located, as opposed to the journalists heading out to wherever the story is. And this is very much the case with CNN. They have even suspended their savage criticism of Trump (even though much of it is deserved) and they have reporters dotted along the coast of Florida.

Whatever happens, this is the main story of the day. Even if the storm miraculously loses its awesome power, I think this development will be lost on CNN. They have invested too much money and airtime on this story. I guess it makes good TV. Reporters battling against the wind and rain creates startling imagery. Interviewing the few residents who have decided to ride out the storm gives the story a personal, emotional pull. Local politicians fight each other to been seen predicting the end of the world. It’s much easier than discussing the dangers of climate change. Far too complex and demanding for the mind.

I’m only waiting on Trump to demonstrate an air of indifference to the effects of Hurricane Michael. I think the CNN journalists will to a man and woman explode with righteous anger and excitement.

I’m back……

Hello all

Yes, I’m still alive and kicking. In fact, I’ve done more kicking (figuratively), in recent times than ever before. I had a fun placement at Comic Relief last autumn, then following a stint at AXA Insurance, I have spent the last seven months with the guys at the Canary Wharf Group. It was a hugely enjoyable and rewarding experience and I worked on some really exciting branding and campaign projects. I worked across the residential, retail and events teams. The work was demanding, yet fun and I’m hoping I will return there one day soon.

So I’ve barely had a day off during the last year. My only short holiday was spent in Lyon during the middle of May. The masterplan was to watch Arsenal play in the Europa Cup Final. It was a cunning plan, with me booking travel and hotel months before the match took place. I got a good deal on the Eurostar and found a really nice hotel in the center of town. I then got lucky in the UEFA ballot for tickets. All was in place for a memorable holiday.

Arsenal then drew Atletico Madrid in the semi final. This was a potential hitch in the masterplan. They were the favorites for the competition and they were the worst possible draw for us. But no problem, the Spanish helpfully got a player sent off 16 minutes into the first leg at the Emirates. We will take a comfortable lead back to Madrid and I’ll make a joyful trip to France along with 30,000 other Gooners. My dream of an Arsenal v Marseille final was going to come true.

But the plan was evidently not so cunning. The Atletico defenders played like giants in London and they suffocated our attacking play in Madrid. So I departed London in May with a heavy heart but I had the most wonderful trip. Met a good few Arsenal fans who were as misguided as I was in booking up early and I also met up with football fans from all over Europe who travelled to a festival of football. A truly memorable trip. I sold my final tickets to a group of grateful Marseille fans and watched the game with a load of Lyon supporters who celebrated wildly when Atletico strolled to a comfortable victory.

So I’ve had a couple of weeks off work following my departure from the Canary Wharf Group and now I’m looking forward to some exciting roles for some new clients. And I promise to be more active with this blog. Apparently, Arsenal have got a new manager since I last posted?? Really…??